FLYERS!
Like many companies, Philips issued glossy, 8.5" × 11" color flyers to herald their new games. These flyers were distributed to Odyssey² retailers to assist them with advertising the new games, as well as to promote special offers from Philips.
Spec Sheets for Individual Games
(Front)
(Back)
Flyers for Marketing & Special Promos
Notes on spec sheet and flyer availability: many flyers were distributed with Odyssey² consoles or in promotional mailings such as the Christmas Gift Guide (see below). These flyers, while not terribly common, are not nearly as tough to find as those distibuted at trade shows and the like. In general, most flyers are scarce, but the trade show flyers are quite rare. For more on flyer availability, click here.
Ad Mats & Proofs
Yet another advertising aid available to retailers. The Selling Aids brochure says, "A booklet of ready-to-place ads in a variety of sizes. Plus, clipart of the mainframe, Voice and cartridges to create your own ads."
Pink Panther Ad Mats
In September 2006, a prototype of Atari 2600 Pink Panther surfaced on eBay, accompanied by a binder of documents from the 1983 Consumer Electronics Show where the prototype was displayed. This photo shows four flyers and displays advertising "Pink Panther: The Video Game for Atari & other leading systems." The screenshots are clearly meant to illustrate the 2600 version, although Pink Panther was also planned for Odyssey² and ColecoVision. This photograph was included with the CES binder that sold alongside the prototype for $4,750! Since this is just a photograph, and the full contents of the binder were not disclosed, it is not known if any of these Pink Panther displays still survive.
Pink Panther 1983 CES Ad Slick
This photograph of an item from the 1983 CES was also included in the September 2006 prototype auction. It appears to be a semi-reflective ad slick advertising the Pink Panther game. There are four TV screen-shaped areas on the slick which are conspicuously blank. Perhaps this was so that screenshots from the different versions of the game could be swapped in? I believe the item sold in the auction was just a photograph, so I don't know if any actual Pink Panther ad slicks still exist.
Power Lords Ad Mats
Another NAP prototype auction occurred on eBay in late 2006, this time featuring the unreleased Atari 2600 version of Power Lords. Documents from the 1983 Consumer Electronics Show were also included in the sale. This photo shows the ad mats that dealers could have used to advertise any and all versions of the game, whether they were for Atari 2600, ColecoVision, or Odyssey². Since this is just a photograph, and the full contents of the binder were not disclosed, it is not known if any Power Lords ad mats still survive.